Going by the fossil example shown on the Pennsylvanian Atlas of Ancient Life, I am calling this find a Pseudorthoceras. The rock was split into two pieces, and the photo is of them joined back up. The white markings are from an air scribe.
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Pseudorthoceras belongs to the class Cephalopoda. Mooreoceras can also be found in the local rocks and could also be what this particular specimen is.
Pseudorthoceras